We need to talk about search engine optimisation, or SEO.
It’s an area that can seem pretty murky compared to, say, running a voucher campaign or taking great pictures of your hotel, but it’s a key part of your hotel’s online presence. Good SEO is how you get organic traffic, and it’s how you get visitors on your hotel website who are actually going to book direct.
Why is it so complicated? When you hear statistics like “Google’s search engine algorithm changes between 500-600 times a year,” it’s easy to understand why SEO best practices aren’t a constant.
SEO tactics that were capable of soaring search traffic in the past are redundant today. This happens for a lot of reasons: Google changes their algorithm, travellers change their booking patterns online, and the amount of content on the web is just exponentially bigger than it used to be.
On a happier note, despite SEO’s changing nature, search engine optimisation can still get your hotel more bookings – and it’s necessary for a healthy website. If you don’t have good SEO practices in place, it’s going to be really, really difficult for your potential guests to find you online.
An average of 12 billion web searches are conducted in the U.S. alone each month. That’s a lot of potential guests, don’t you think?
That’s why we want to give hoteliers four strategies to help your SEO today. These strategies will let your hotel rank better on search engine results pages, and attract:
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