The hotel and hospitality industry has always been very competitive, and engaging and securing customers have been their top-notch priorities. They rely on various marketing approaches and strategies, and hotel text messaging is one of them.
However, technological advancement has completely revolutionized the way people do hotel bookings and their travel ideas and expectations. In today’s tech-centric era, travellers are tech-savvy and prefer their smartphones for almost every part of their hotel booking journey. As per the study, more than 72% of consumers prefer to travel and book their hotels with a company that communicates their travel plans, hotel-stay booking details, reminders, and updates through SMS.
In this article, we will discuss why text message marketing for hotels is the bridge for hotels to connect and engage with consumers, the main benefits of automated SMS marketing, and a few text etiquette tips.
Therefore, without further ado, let us get started.
Before implementing the SMS marketing strategy for your hotel, understand what it is and why your hotel needs to implement it.
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