7 Artsy Hotels Around the World
20 January 2025
Integrating Text Messaging into the Entire Hotel Guest Experience
20 January 2025
Tips and campaign examples to drive more direct revenue at every stage of hotel email marketing
Email marketing across the guest journey
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Inspiration
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Booking
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Pre-Arrival Upsells
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On-Property
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Post-Stay
Segmentation drives higher engagement and revenue
Higher open rates (20%)
Higher click-thru rates (70%)
Higher revenue per recipient (73%)
Stage 1: Inspiration
Put your PMS data to work 72% of consumers prefer to hear from their favorite brands through email
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Send relevant messages to ‘Smart Segments” trapped within the database
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Stay top-of-mind year-round
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Drive direct bookings and reduce OTA reliance
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Reward loyalty with exclusive offers
CAMPAIGN EXAMPLES:
We miss you
Booking Anniversary
Birthdays
Stage 2: Booking
Reinforce your brand from the start
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Build guest enthusiasm with clean. on-brand confirmations.
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Use dynamic content to send unique content and images from one email to each recipient based on PMS data (e.g. rate code. room category)
Stage 3: Pre-Arrival Upsells
Set the tone for a memorable stay
Average open rate of 57% (60%+ when “upgrade” included in the subject)
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Leverage guest enthusiasm for an upcoming stay
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Drive ancillary revenue through upsells and upgrades
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Promote on-property amenities and destination activities
CAMPAIGN EXAMPLES:
Upgrades
Confirmation
Pre-Arrival Letters
Top 8 performing amenity upsells
(Revinate customers generate an average of $2,500 a month in incremental revenue)
Stage 4: On-Property
Stay connected with guests when it matters the most
Average open rate of 48%
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Send personalized welcome messages
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Mitigate negative reviews by providing management contact details
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Drive ancillary revenue with offers on amenities
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Communicate “need-to-know-now” information
CAMPAIGN EXAMPLES:
Welcome
Updates/Announcements
Stage 5: Post-Stay
Turn guests into advocates and third-party bookers into direct-for-life customers
Average open rate of 33%
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Express gratitude and keep guests engaged. even after checkout
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Incentivize OTA guests to book next visit directly
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Solicit guest feedback
CAMPAIGN EXAMPLES:
OTA Winback
Direct Winback
Thank you note